Celio*, the international menswear brand from France, creates yet another style statement with the launch of its Winter’13 collection. To style the man of the 21st century, Celio* collection encapsulates three universes: The Urban, the Free and the Smart.
The “Urban” universe is characterized by discreet and subtle English style elegance, ideal for everyday and smart weekend wear. It also offers a broad range of materials: woollen fabrics, velvet and chambray, crafted in warm tones of burgundy, khaki, chestnut and camel. The collection flaunts well tailored cable-knit sweaters and wool overcoats. Upgrading the Indian menswear to that of global standards, Celio* Winter 2013 collection is dominated by blazers which look best when paired with slacks and shirt with micro - check patterns or floral micro-patterns. The meticulous finishing and details can be seen inside the collars, shirts, cuffs, blazers and even belts.
The second universe, “Free” derives inspiration from the industrial atmosphere and strong architecture of Detroit. The "work wear" airs strong military undertones. The camouflage pattern and the color block are the main focus for this universe whether it be sweaters or t-shirts. Chest printed tees with fine detailing and cargo trousers are the flagship products of the collection. The contrasting range of colours built on the base of muted neutral tones (black, grey, navy, khaki, etc.) enhanced by “hard” blues and greens, gives the collection its unique character. Quilting dominates this universe and used extensively in the collection. The padded jacket, in different shapes and colours is another must buy!
The third, more formal “Smart” universe reinterprets the formal wear. In India, the shirt will always remain an essential element of the range, thanks to varied versions with block colours, twists and novelties. Elegance is in fashion! Designs are twisted and finished with ultra-chic details. The "after-work" range offers trendy jackets, t shirts, sweaters and shirts for a firm look. The range of colours is minimalist and based on black, white and grey although to liven up there are blue, purple and mauve to enhance the silhouettes.
Celio* is a French menswear brand and is present across 1000 stores in 70 countries. It carries the latest international range in India of smart casualwear, formalwear and accessories through its exclusive standalone stores. Decoding trends to offer men masculine, accessible, relaxed fashion have been the key assets of the brand. Showcasing collections oriented to the different moments of a man's life, the aim of Celio is to provide men with the right style for every moment of their lives. The Celio* range is available across all the leading cities in India through a large network of exclusive brand outlets and multi brand outlets.
Celio* India has also recently launched the Celio* Fantastic Rewards Program, a mobile based loyalty program. This is a unique program which is delivered through a specially designed app and aims at engaging with the customers through their smart phone. It is a comprehensive program which rewards the consumers for purchases as well as their interaction with the brand on social media platforms. The consumers can earn and track their points , receive special offers all through the app.
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